3 Tips To Increase Facebook Click Through Rates

Small changes can make a big difference. 

With more businesses and advertisers coming to Facebook with money to spend there is more and more pressure created in the ecosystem. However there are ways for your business to stand out with simple tricks that will make your ads perform better.

Use Eye Catching Images 

Success in Facebook advertising rely's heavily on the creative of the ad. What does this mean? Well, a large portion of what you are seeing on a Facebook ad is dominated by an image of some sort, about 80%. This is the reason why you should be using images that capture the attention of your audience, not only should they be eye-catching, but they should also be relevant to whatever the ad is advertising. Whether it is a product or a service that is being served to your audience, always make sure that the image is relevant, high-quality and sticky.

Write Compelling Copy That Is Hard To Ignore

Many ecommerce advertisers overlook the importance of testing different variables on an ad, or only test imagery - and use the same ad copy over and over again.  Come up with creative copy to communicate to your audience what it is that you are advertising, test, choose the winners, and repeat.

Social Proof - If You Have It Use It 

If your product creates a benefit what better way than to show it to your audience? Adding social proof to the combination of awesome creative and compelling copy will change your CTR in a positive way.