Better Copy = More Sales

Your ad copy is not necessarily the first thing people see, but it will determine whether or not the user will read more, and eventually follow your call to action.

Writing great copy is not easy, but it also doesn’t have to be like pulling teeth either.  Writing engaging copy for Facebook ads is a skill that not everyone has, but one that everyone can obtain with a little research, and practice.

Pro Tip: Remember that people scroll through Facebook quickly, so lead with your most important message.

Facebook offers a variety of different ad formats, with different specifications for each. Stick to the important information and pay attention to the character count limit for each format. 

Get the good stuff in before the text is truncated and if you have a specific action you want; be sure to make that part of the ad. For example, Visit our store, Call for a free quote, Check out our website, etc.

Start by considering your tone of voice, which should be a reflection of your business’s personality. Is it funny? All business? Adventurous? Every business has its own identity and, the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent.

Pro Tip: Emoji’s mixed in where applicable generally help with CTR as well.