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As an ecommerce store owner either you are currently advertising on Facebook or you are strongly considering it. These tips are primarily for the ecommerce store owner that is currently using Facebook to grow their customer base. However, if you are not yet experimenting with Facebook advertising, please take a quick look at the information below to see why it is becoming a must-have weapon to quickly grow and scale your business.

1. Display Your Ads In The Newsfeed

At the adset level make sure to set your ads to display on the newsfeed for mobile and desktop. If this is the first time a potential customer sees your brand disregard the righthand sidebar and affinity placements as they are significantly less effective as first time touch points.

2. Try Using Carousel Ads

If you haven't already, try using carousel ads instead of a single image ad. Carousel ads let you showcase multiple images, videos, and links all in one ad. The playful nature of the ads design allows users to scrol...

One of fashions fast growing and unknown heroes, John Elliot, managed to grow an initial investment of $30,000 in 2013 and transform it into a multi-million business propelled by its standout basics and healthy online fanbase. But what makes John different from other fashion designers is that he didn’t go to fashion school, and he didn’t study under some big–name designer in Paris, yet he has still managed to create a successful label rooted in staples like high–quality T–shirts, hoodies, and jeans. In the video below John reflects on how he went from working in retail and wholesale to launching and designing his own line with a store front that is (of course) powered by Shopify.

Currently, the brand has just over 75+ wholesale accounts in the US, Canada, Germany and Japan. But it was the growth of its ecommerce business that exceeded all expectations and helped, perhaps more than anything, to propel the business forward.

“None of us had the foresight to predict just how well it w...