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As an ecommerce store owner either you are currently advertising on Facebook or you are strongly considering it. These tips are primarily for the ecommerce store owner that is currently using Facebook to grow their customer base. However, if you are not yet experimenting with Facebook advertising, please take a quick look at the information below to see why it is becoming a must-have weapon to quickly grow and scale your business.

1. Display Your Ads In The Newsfeed

At the adset level make sure to set your ads to display on the newsfeed for mobile and desktop. If this is the first time a potential customer sees your brand disregard the righthand sidebar and affinity placements as they are significantly less effective as first time touch points.

2. Try Using Carousel Ads

If you haven't already, try using carousel ads instead of a single image ad. Carousel ads let you showcase multiple images, videos, and links all in one ad. The playful nature of the ads design allows users to scroll...

Instagram advertising has come a long way in the last year. It started out as just another Facebook ad placement but has evolved into a heavyweight advertising channel in its own right. Almost all of the same ad objectives and formats that are available on Facebook are now on Instagram too. Here are some important lessons we’ve learnt about Instagram ads along the way…

Choose Your CTA Carefully

The majority of clicks happen on the CTA button, even more than on the image itself. ‘Learn more’ is a favorite among users because it’s considered a low-pressure call to action. Facebook ads have more text and headline options so you are able to communicate more info and qualify the customer more, this is where Instagram falls short.

We suggest testing ‘learn more’ vs ‘sign up’ if you’re going for lead generation for your store because users often are not ready to convert with the little info that the Instagram ad unit allows for....

At REIGN23 we are blessed to have helped our small business partners gross more then $12 million in sales and revenue. NBC recently came by to profile myself and to talk to some of our clients to see the awesome things we are accomplishing everyday.

This achievement didn't happen overnight. I have been in the online brand building business since 2008 (almost a decade) and believe me it has been a rollercoaster of blood, sweat...and well...years. A lot has been learned, a lot has been lost, but much more has ultimately been gained.

Having a complete 360 degree understanding of brand building, manufacturing, sourcing, sales, marketing,  ecommerce, and exactly how it has completely flipped the retail economy upon it's head the last four to five years fascinates me to no end. There honesty hasn't ever been a better time to build your dream business by opening an online store. Building brands from scratch and helping people achieve their lifelong goals is...

We know that a sedentary lifestyle has negative effects on our overall health. But how do we add that healthy motion to our day? FluidStance founder Joel Heath came up with the idea for The Level, their beautifully designed motion platform that brings movement into any common workspace.

Level escalates user heart rate by 15% on average compared to a sitting environment, while their range of motion increases over 20 times, emulating the same range that you might see in the lower legs while walking. Level looks amazing and it’s good for you. What else is there to say? Go ahead and buy two, your coworkers will thank you.

It’s no secret that we’re big fans of Fluxmob. The founders Alan and Justin’s dual purpose back-up battery and wall charger, BOLT, quells our phone-is-about-to-die-anxiety and makes it super easy to stay charged on the go. Crowdfunded on Kickstarter and running on Shopify BOLT is a great story of how a small startup can disrupt an existing space. We recently talked to them about the story behind BOLT and the importance of design in technology.

Q: Who are you guys and how did you get started? 

A: We’re two friends from Southern California that have known each other since the first grade, which is over 25 years of friendship. We’ve worked on numerous projects together since we were young. We’ve always had the entrepreneurial drive and passion to do something on our own. Most of our ideas have tanked, but eventually one of them stuck. That idea was BOLT.

Q: What was the inspiration in designing BOLT? 

A: With backgrounds in...

One of fashions fast growing and unknown heroes, John Elliot, managed to grow an initial investment of $30,000 in 2013 and transform it into a multi-million business propelled by its standout basics and healthy online fanbase. But what makes John different from other fashion designers is that he didn’t go to fashion school, and he didn’t study under some big–name designer in Paris, yet he has still managed to create a successful label rooted in staples like high–quality T–shirts, hoodies, and jeans. In the video below John reflects on how he went from working in retail and wholesale to launching and designing his own line with a store front that is (of course) powered by Shopify.

Currently, the brand has just over 75+ wholesale accounts in the US, Canada, Germany and Japan. But it was the growth of its ecommerce business that exceeded all expectations and helped, perhaps more than anything, to propel the business forward.

“None of us had...

Orbitkey offers a revolutionary way to carry your keys. Founded in Melbourne, Australia by childhood friends, Charles Ng and Rex Kuo, Orbitkey was created with an aim to inspire and change the way people interacted with their keys.

Fun Facts:

– Charles quit his job working at one of Australia’s top product design firms halfway through their first crowdfunding campaign.

– They both spent three months in China working closely with the manufacturers until they were completely happy with the final product.

– They spent one year before officially launching the brand. They worked on Orbitkey during lunch, after their day jobs, and every weekend.

Learn how how Chrome Industries uses ecommerce data to A/B test items on their online store and build a better more profitable customer experience. Website optimization is key for any online retailer to take their store to the next level.

Store owners of all sizes should always understand the numbers by taking a deep dive into their visitor behavioral data. By gaining insight on your customer behavior, you can uncover details that you would not have noticed before allowing you to increase your profit and potentially even create new revenue streams.

Most Shopify stores think that the only way to increase revenue is to increase traffic. That is never the case. The truth is that most online stores do not need to drive more traffic. Every online store first needs to optimize their website to capitalize  on the traffic that they have.

Implementing website optimization strategies such as: Product page A/B testing, exit-popups, newsletter fly ins, improving user experience design,...

There are a couple things about Shopify newcomer Allbirds that are surprising, but there’s one that rises above the rest. It’s not that the sneakers are made from New Zealand wool, though wool isn’t a traditional choice for shoes and New Zealand isn’t exactly the first place we think of when we think of sneakers. It’s that Allbirds’ founder, Tim Brown, isn’t that into sneakers.

You see Brown didn’t want to essentially put more shoes into the world. He  jumped in trying to figure out what Allbirds could do with this product category beyond putting more shoes into the world. So, he decided to make it bigger.

That’s where Allbirds mission for sustainability comes in. But at Allbirds ethos is much more than a marketing scheme. It is barely a part of the brand’s customer-facing presence at all, precisely because Brown doesn’t want to call undue attention to it.

The Allbirds approach presents a major shift in...

When MVMT Watches was founded in 2013, the team knew right away that optimization would be key to the company’s success. If a Shopify store has the ability to evolve and innovate faster than their competitors, it ensures that every decision they make (and invests) has a positive impact on revenue.

Customer retention and customer life time value are major focuses for MVMT because of the nature of watches: customers are only in the market for a watch once every few years. So, how does MVMT increase the average order value of each customer purchase? By cross-selling.

MVMT decided they wanted to increase the average order value of each customer by adding in interchangeable straps to every product pages of their existing core offering of watches. What were the results? Adding this new cross-sell item increased conversions by 5.5% for mobile shoppers and 2.2% for desktop shoppers. How did they implement it?

Choosing Where To Promote A New Cross-Sell Product

MVMT first needed to do...