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Over the past few years, emojis have become an integral part of text messaging and gradually infiltrated other media. For this reason, they can add a fun, personal tone to an email as well as increase your open rates.

Emojis appear differently across popular email clients. If an email client doesn’t support a character, the recipient will see a character instead. For example, in desktop chrome the subject line with emojis will appear as blocks but when you will open the same email on mobile it will appear fine. It has been found that the emoji didn’t appear properly in Outlook 2003, 2007, 2010 and 2013’s notification popups but, generally iOS and Android both have good emoji support. That being said we went ahead and put together a list of emojis that are universally supported by every platform. Copy and paste any of the below emojis and use them in your emails.

Enjoy’

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What exactly is Facebook ad optimization?
Facebook ad optimization is the process that makes your ad work better over a certain period of time. So the more time an ad optimizes, the more it gets better essentially.

The question that might be keep you awake at night is:

“What objective should I optimize for?”
To answer that question you need to understand how the optimization works. There are two optimizations that occur, the optimization on the pixel level ( your Facebook ad account data history), and the optimization on the ad set level of the ad you are running.

The ad set optimization improves as more conversions occur on your ad set.  The ad set reaches its peak of optimization performance at around 15-25 conversions. Your ad set will start optimizing  the moment it gets conversions, even at its 1st conversion, and will continue getting better the more conversions it gets.

If you are selling a $100 product, don’t assume that you will see actionable data...

Shopify recently announced a new feature allowing shopping on Instagram accounts of U.S. merchants. A group of Shopify test stores (apply here) will be able to sell products right from their Instagram posts. Currently, 60% of Shopify’s 500,000 merchants sell in two or more channels. With the addition of Instagram, business owners will be able to maximize their channels in time for the busy holiday shopping season. Once selected to participate, merchants can choose to connect to Facebook’s product catalog in Instagram without any additional effort.

Shopify stores who use Instagram shoppable posts will also have access to analytics from the photo-sharing service, including how many people viewed product information or clicked through to its product page. Clickable links aren’t allowed in post captions, so shoppable tags are the quickest way for e-commerce retailers to get Instagram users into their stores. Before Instagram launched its shoppable posts feature,...