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In an era of Instagram stories, Snapchat filters, Facebook ads, email marketing may not be a shiny new thing. It’s more the steady thing that always works E-commerce businesses account for about a fifth of MailChimp's customers, but that won’t keep them from innovating for their customer base heading into the future.

After two years or countless meetings, MailChimp recently unveiled partnerships with Facebook, Instagram, and Google. These new partnerships will be available to use for their customers for free.

The way they'll work: If you're already sending out emails using MailChimp and you want to buy a Facebook ad or Google retargeting ad, now you can do so within your existing MailChimp software, using the contacts or images or text you've already uploaded for your email newsletter. You won't pay MailChimp anything more for the service. While it is still most of the time more beneficial to access each individuals marketing platform, we will see how Mailchimps customers respond. ...

Let's face it: Instagram has become one of the most engaging social platforms. It isn't quite as popular as Facebook, but users are often more engaged and active due to the visual nature of Instagram.

If you're using Instagram to grow your ecommerce business, you might find it difficult to attract followers at first. That's okay. We're here to help with 25 tested tips to get more real followers on Instagram for free.

You see, entrepreneurs and small businesses often approach Instagram in the wrong way. They try to buy followers, post erratically, and give up out of frustration. We don't want that to happen to you.

Instagram creates a visual smorgasbord of dynamic content that can get shared hundreds, thousands, and even millions of times. Additionally, the lines between brands and individuals often get blurred. Consumers often engage with the brands they love because of the content those brands publish.

If you want to become one of those brands, follow these 25 tips to boost your f...

Small changes can make a big difference. 

With more businesses and advertisers coming to Facebook with money to spend there is more and more pressure created in the ecosystem. However there are ways for your business to stand out with simple tricks that will make your ads perform better.

Use Eye Catching Images 

Success in Facebook advertising rely's heavily on the creative of the ad. What does this mean? Well, a large portion of what you are seeing on a Facebook ad is dominated by an image of some sort, about 80%. This is the reason why you should be using images that capture the attention of your audience, not only should they be eye-catching, but they should also be relevant to whatever the ad is advertising. Whether it is a product or a service that is being served to your audience, always make sure that the image is relevant, high-quality and sticky.

Write Compelling Copy That Is Hard To Ignore

Many ecommerce advertisers overlook the importance of testing different variable...

When is the best time to launch a new Facebook Ad?

As a best practice, right after midnight for the time zone the Facebook ad account is on. This will allow the ad set to pace evenly throughout the day.

Is there a more efficient way to launch and hit the ground running? 

If you want to give each of your ad sets the best chance possible of succeeding, getting off on the right foot by selecting the start time will do just that. 

Facebook has an ad scheduling feature located inside Ad Manager at the ad set level that will let you set the delivery start time on your ad sets. You have the ability to also set a begin and end date, and choose the specific hours of delivery.

For most advertisers the highest performing subset of their audience is not online between Midnight - 4:00am. Try starting your ad sets at 4:00am, 5:00am or even 6:00am as opposed to the more common practice start time of midnight.

There is an advantage to launching your ad sets early in the morning hours. Doing th...

Close your eyes and imagine how you engage with Facebook. How often do you actually click on ads or content on your news feed that is not from your friends and family?

Did you know that only 8% of internet users account for 85% of clicks on display ads. That means roughly 90% of people are seeing and consuming the content but not clicking. Facebook is about the same.

Only 10% of the entire Facebook audience is what Facebook would define as “clicky.” That's right. This means that only 10% of the entire Facebook active user population is likely to click on or physically engage with the posts that ecommerce stores ( or others ) publish. 

Think about that. 90% of the people on Facebook are not going to click on your branded content. That may seem like it sucks, but… it doesn’t. 

It doesn’t mean that this group of 90% are not interested in your product post or buying/using your products. They are just engaging with it in a different way. In fact, the vast majority of people who purchase...

Instagram advertising has come a long way in the last year. It started out as just another Facebook ad placement but has evolved into a heavyweight advertising channel in its own right. Almost all of the same ad objectives and formats that are available on Facebook are now on Instagram too. Here are some important lessons we’ve learnt about Instagram ads along the way…

Choose Your CTA Carefully

The majority of clicks happen on the CTA button, even more than on the image itself. ‘Learn more’ is a favorite among users because it’s considered a low-pressure call to action. Facebook ads have more text and headline options so you are able to communicate more info and qualify the customer more, this is where Instagram falls short.

We suggest testing ‘learn more’ vs ‘sign up’ if you’re going for lead generation for your store because users often are not ready to convert with the little info that the Instagram ad unit allows for. Instead, use your Instagram caption as a hook and then make s...

What exactly is Facebook ad optimization?
Facebook ad optimization is the process that makes your ad work better over a certain period of time. So the more time an ad optimizes, the more it gets better essentially.

The question that might be keep you awake at night is:

“What objective should I optimize for?”
To answer that question you need to understand how the optimization works. There are two optimizations that occur, the optimization on the pixel level ( your Facebook ad account data history), and the optimization on the ad set level of the ad you are running.

The ad set optimization improves as more conversions occur on your ad set.  The ad set reaches its peak of optimization performance at around 15-25 conversions. Your ad set will start optimizing  the moment it gets conversions, even at its 1st conversion, and will continue getting better the more conversions it gets.

If you are selling a $100 product, don’t assume that you will see actionable data and results after a couple...